You only have 5 minutes to read this article before it destroys itself. As marketers, we have been taught to keep our eyes of the far and the distant – i.e. build brand over time; make many memorable impressions; and create something that actually becomes the part of the cultural

Snapchat was recently ranked the third most popular app, making it one of the preferred marketing tools for small-to-medium business owners. So, if you were thinking about adding Snapchat into your marketing strategy, be prepared to encounter a learning curve. Though it is favorite social networks for many, it works