Logitech has expanded beyond peripherals into mobile accessories, speakers, tablet keyboards, and more in the past few years. The Swiss company is best known for making the best mouse on the market, along with the best iPad keyboards and the TV remotes. Logitech revamped its logo and will now simply be called “Logi”. It is ditching the word “Tech” because tech isn’t spoken anymore, it’s understood, said company officials.

Bracken Darrell, CEO of Logitech said “If we look out five or ten years, it’s going to seem odd for a company to call itself something-tech. There will be tech in your clothing, in your shoes, in your tires. To be Logitech at that point will seem awfully 1980s.”

Who designed the new Logitech logo?

The fresh look for Logitech starts with a brand new logo, which is accompanied by a dazzling color palette. The new Logitech logo is quite similar to Nokia’s smartphone line logo; it could just be because the company has hired Nokia’s ex-design chief, Alistair Curtis to be the Logitech’s new Chief Design Officer.

“Our products have come a long way, and now it’s time to bring the brand forward ,” added Darrell. Logitech also said that “Logi” will appear in new product categories, which indicates that Logitech might enter new markets. They also said that its first Logi device will be coming soon and that fans should expect some astonishment in the future.

Logitech revamped its logo and will now simply be called “Logi”. But it doesn’t mean that the name Logitech will not be withdrawn completely; it will remain the formal name of the company and will be sticking around on a number of older devices which they make like mouse, keyboards, and speakers. If everything goes properly, Logi will be the name inscribed on almost all the devices that it makes, said company officials.