Generative AI is transforming the landscape of eCommerce. The use of chatbots as an experimental integration is now commonplace throughout the entire digital retail ecosystem — including how product content is developed, how customers are supported, how products are marketed, and even how merchandise is strategized. For digital retailers, generative

“Hi! Welcome to my youtube channel. Today I will be sharing with you how to…”, these are the common openings we see on most of the Youtube videos online. Then the Youtuber continues about showcasing their creative content. And ends with the famous tagline, “don’t forget to like, share and