Let’s be honest a lot of us are tempted to start an online business. The technology makes it seem so easy, but the reality of the matter is that it can be quite challenging, around 90% of all Internet business start-ups end in failure within the first 120 days. This seems like quite a staggering number, but don’t let it discourage you. It differs from business to business a having the right approach to promotion can really do wonders for yours. So in order to help you pick the right channels to promote your business here are some useful tips.
Establish a strong online presence
Without a well designed and purposeful website it is seemingly impossible to expect any type of quality promotion for your digital business. Your website is your calling card and it is essential that it is an effective one. So make sure you iron out all possible issues, from the loading speed, to mobile device compatibility and navigation. All of these are detrimental from keeping potential clients longer on your website and attracting new ones on the daily basis. It is your website that you will promote through social media and SEO efforts, so the content that you create needs to be inspirational and innovative so as to help you promote your business and service in a comprehensible an interesting way.
Time to elaborate on that content
As we have previously mentioned your content is one of your strengths and it can really help promote your company in a positive light. So you produce a relevant article that includes some of the major current events in your industry. Without promotion through the right channels, it will fall on deaf ears and you won’t have any use of it when it comes to providing your business with a wider exposure. So it is time to employ all the digital marketing tools to work for you. First of all start promoting the article on social media, and if it as good as you think it is it might get picked up and start trending. In case you know how to get in touch with some influencers it is time to contact them and have them push it a bit further. Finally use your SEO skills and boost it as much as possible. Having content that is trending in your industry and wider is the best possible promotion for your digital business.
Get in touch with your customers
Knowing what your customers think about your product or service is important for deciding on further steps to take in order to better your digital business promotion. So first thing’s first, get some opinions in. There are a lot of companies that offer people a chance to earn money online by doing surveys. This is a great way of obtain impersonal opinions on your ideas and content. The results of these surveys might even help you steer your promotional effort in a different directions which could boost your sales and attract more customers. Social media is another great source of information, make sure you use it to interact with your customers, hear their suggestions, and complaint and use them to better the product or service you are currently providing. All of this is actually providing you with some great publicity because you are present and interacting with possible new clients.
Promoting your digital business offline, why not?
Do not underestimate the power of offline marketing even if your are running a digital business. Getting your name out there, circling different media channels from radio to TV, you can get people to look you up. Another great way is opting to participate in charity events. A lot of digital companies seem impersonal because they are doing business solely online. This way you can get some positive publicity, use the platform to help others and by doing so help your company get better established in the community. Finally, opt for some conference participations where you can have a booth and promote your business within your own industry. This is great for both networking and creating new partnerships.
We hope this article will get you to think outside of the box, and add some additional dimensions to your business promotion. Sometimes when you are running a soley digital business you can lose touch with the real world and you start seeing your customers only in the form of numbers, and this can hurt your business a lot. So by taking a more personal approach and becoming more interactive on all marketing platforms you will be able to promote your business in more holistic way that is bound to get you more business in and help your company truly grow in the direction you want it to.