We all know that Facebook is a social platform, but many businesses are now using it to drive traffic to their sites and with great success.

What many don’t know is that there is a lot to learn about this platform, and without doing this then many of Facebooks best features can be missed.

Bringing back deleted Facebook content

When you are first starting out building your business presence on Facebook you will definitely make some errors. As a new user you may just end up deleting the content. Then as you progress you wish you hadn’t because your hard work would have been easy to fix. Well, no worries because you actually can bring that content back it.

You need to download a copy from your Facebook data link which you can find on your Facebook settings page.

You will see an option that says “start my archive”. Click on this then enter your password that you use for Facebook. Follow this by hitting the submit button. On your screen you will now see a prompt box where you can choose “start my archive”.

Facebook will now send a download link to your email.

Now all you have to do is go and open your email and click on the download link. Once you do this, all your data from Facebook will download into the download section of your computer.

Related post: Facebook vs. Twitter: Which is Better?

Create a Facebook Interest List

If you like the way you can build an interest list in Twitter, they you will definitely love being able to build a Facebook interest lists.

This is a compilation of curated posts from any websites or individuals and even companies that you follow on Facebook.

To do this all you need to do is….

Look at the left column and find “interests” and then hover on this followed by clicking on “more”.

Click on “+Add interests”button. You now get a choice to follow other lists that are public or create your own.

Capitalize on the Facebook Selling Feature

This is a new feature that a lot of business people are taking a keen interest in. You definitely want to start a group and become a group owner so you can capitalize on this . Once you have formed your group you can allow “a selling feature” to your members of the group. This is the perfect way of being able to describe your product without trying to hide that you are doing a sales pitch. It is the ideal way to do a short sales presentation to your group.

Converting your Facebook Profile to a Fan Page

No doubt you want to have a page for your business, but at the same time you don’t want the hassle of having to invite all your friends to it. All you need to do is a conversion from profile to page, and your friends and followers will be added.

Go to “Profile to Page Migration. Then you need to choose a page category. Following this will be to select a subcategory to which you will need to complete all of the information. Just click on get started and follow the instructions step by step.

Joining your Google Calendar with your Facebook Calendar

Your calendars are probably an important aspect of your daily routine, and you use both the Google Calendar as well as the Facebook Calendar. No need now to have to refer to either of them separately because you can sync them together. This way all your calendar data will be easy to access as it will appear in both.

Go to Facebook event and look at the bottom of the page in the right corner. Here you will see a link list of upcoming events and birthdays . Choose one of these to right click on then select, “Copy Link Address”.

Next, head over to your Google Calendar. On the left side there you will see a other calendars option. You just need to click on this and when you see the dropdown arrow select “add by url” and paste the url you picked up at Facebook, and that’s it.

These few tips on some of the lesser known features of Facebook might give you an edge on your competition that doesn’t know about them.